Strategy & Competitive Advantage

Being a leader in innovative water and wellness solutions, Al Miyah Holding expansion strategy across the MENA is mainly underpinned by the fundamental parameters by which we operate:s

Delivering sustainable long term turnkey projects
Providing cost effective solutions to clients
Securing attractive financial returns to stakeholders and investors
Providing a challenging and rewarding work environment for the team
Ensuring safety for the community
Having a positive impact on the environment

Al Miyah Holding Group of companies stands today as a leading one-stop-shop, offering comprehensive safe and green solutions across all water and wellness industry phases, from design, to construction, maintenance, all the way to retail; Our success stems from the following factors:

  • In-depth market and industry knowledge
  • Unique business relationships with leading international suppliers and partners
  • Aggressive growth strategy, with focus on the Middle East region
  • Earned reputation for high standards of quality, reliability and consistency
  • Long lasting presence in different MENA territories
  • Culture of promoting innovative solutions that are challenged and tested
  • Leader in utilisation of latest technology through R&D department
  • Track record of successfully efficient operations